‘Cheetozard’, a pokemon-shaped cheeto sold for $ 88,000-here is why

Will you pay $ 88,000 for a single cheeto? Someone really did. And not only every cheeto-shaped like Charizard, Pokémon’s fire breathing icon: meet ‘Cheetozard’.

The snack became an online sensation, attracting massive offers and proving that rare foods can be of real value. But why would someone spend so much on a cheeto? And what does this say about the internet obsession with the collections?

A cheeto, an offer of $ 88,000 and Hype’s power online

Started as a simple auction list. But after the internet was included, it turned into a bid war. The auction, which took place at the end of 2024, was received at the Goldin auction – a well -known site for the sale of rare sports memorandums and pokémon cards – this only Cheeto was raised by a collector’s novelty snack.

The ranking began at a modest price, but 60 bidders brought it up to $ 88,000 before the auction closes. Cheeto’s resemblance to Charizard, one of Pokémon’s most beloved creatures, turned it into an immediate viral sensation. While the buyer remains anonymous, their winning offer is a reminder that in the era of internet culture, almost everything can become valuable.

But this is not just about a snack – it is about how rare, unexpected findings can be introduced into nostalgia, meme culture and hype of collectors.

The weird world of roast collections

This is not the first time that an absurd rostrum has become a high -value collective.

Here are just some of the wildest sales associated with food in the last memory:

• Harambe in cheeto (2017) → sold for $ 99,900 on eBay after the Internet gathered around the fallen gorilla meme.
• Saileduan McDonald’s (2022) sauce package → a single package from the 1998 limited edition is sold for $ 14,700 after Rick and Morty Fans revived interest in the sauce.
• Among us Chicken Mcnugget (2023) → a chicken mcnugget in shape as a crew sold for $ 100,000, proving that fast food can also become a high value collective.

Lesson? People are not just by buying food – they are buying parts of internet history.

Why do people pay for these things?

Why would anyone pay five figures for a cheese powder? It all comes down to nostalgia, absence and hype online.

Pokémon has one of the most devoted fans in history-Collectors will spend thousands on rare cards, limited edition toys, and now, apparently, strange form foods. But that is not just about coincidence. The sale of ‘cheetozard’ gets into something even greater: artificial absence. Unlike the pokémon cards, which are produced in a limited but still important number, there are only A ‘Cheetozard’.

That kind of exclusivity, combined with the viral of the Internet, turns a snack into a status symbol. The more absurd it is collective, the higher its value perceived in the meme economy. Possessing something like ‘Cheetozard’ is not just about a snack – has to do with a piece of conversation, an artifact of pop culture and, for some, an investment.

Just a trick, or a sign of a bigger trend?

At first glance, ‘cheetozard’ may look like a single online joke. But it reflects a much bigger change:

• The line between the memes and the real world value is disappearing.
• Rosticer’s collection is no longer just a warm hobby – it’s an investment.
• Food is no longer just food – it’s fun, marking and cultural coins.

There is no story if the person who spent $ 88,000 on a single cheeto sees this as a long -term collective or just a flexion. But one thing is clear:

The Internet has changed the way we set value to objects-and in 2025, even a cheese powder like ‘cheetozard’ can be a high value asset.

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